What do you need to begin with being published online?
1. You need a Domain Name – don’t settle for 3rd party blogging, and just being a community member on someone’s corporate platform, have your own distinctive identity, independent. This is what separates the true web publishers from the masses of consumers, mark yourself out as being someone of note.
2. You need a Logo, a brand identity which people can relate to, don’t go for a clinical corporate image, choose something that matches your views, your vision. I can help you with Logos and setting up your brand identity.
3. You need a Hosting account: this is important, too many people try for cheap resources, this is not going to help you. Hosting is the ‘Cloud’ server which houses your Web application, and all your content, enabling this to be visible on the WWW you need good performance.
4. You need to set up Social Media accounts, and link these to your Web-Site, this becomes your HQ, your independent place on today’s World Wide Web. You can grow an audience, it takes time but so does anything worthwhile.
5. You need to produce your own style of content, don’t allow people to tell you go with bland, corporate vanilla approaches, people respond to genuine, real people; if you have expertise this is where you demonstrate it, build a rapport with your audience. You can also produce Videos, Podcasts, articles, cartoons, all kinds of creative media.
6. You need to be aware of SEO, what used to be called ‘Syndication’ and distribution, the Web is a big place and if you are going to carve out your own position you need to make some noise, to optimise your content so that the specific kinds of people who are interested in your ‘thing’ get to see it. So many people make an error here, they seem to think it is all about A.I and Algorithms, it isn’t it is about PEOPLE.
7. You will need to keep your Web Application maintained, updated and technically secured
Lastly, you need to keep working this, you can’t just set&forget this, being a participant on the WWW requires work, and consistent output, build a consistent schedule of publication.